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Marketing Techniques

The Internet is growing at an incredible rate with thousands of people going online for the first time every single day. In order for businesses to keep up with this fast growing phenomenon it is essential to learn online marketing techniques. On this blog you will find links to many online resources as well as lots of regularly updated articles that will help with building your online presence. Cash4umarketing endeavours to bring you up to date news, articles and marketing information to keep you on track. If you would like to have your own article published here please contact me you can send me your marketing related articles for consideration. please do send me any comments or requests for further Internet marketing information.

Search Engine Ranking getting started

For a better search engine ranking of your website there are various things that you can do, here are some ideas to get you started.



Once your site is up and running you should apply to have it listed with all the search engines that you can find. You should then be looking to build up lots of links into your site. Link with other sites that are relevant to your business, you can do this by simply finding other sites and e-mail the owner asking to set up a reciprocal link. Also search for directories related to your business and advertise there.



You should be providing information on your site that people will want to link with. Getting others to link to your site is a great way of improving your search engine rankings. Everyone knows enough about something to be able to put together some quality content. Keep it relevant to your business and it is best to give useful information not just more sales pitch.

Think about what your customers want or need in the way of information, what questions are you frequently asked by your customers? You now have a starting point for your information content.

Generating More Traffic

The easiest way to make more affiliate profits is to simply generate more traffic.

I generally use pay-per-click traffic for almost all the affiliate products I promote simply because you can control exactly how much money is going out- and once you figure out how many visitors it takes to make a sale with whatever you are promoting, then you will know exactly how much money will come in.

PPC advertising just makes affiliate marketing easier if you ask me!

First off, pay per click (PPC) does NOT mean Google Adwords. Adwords is just the most popular form of PPC advertising, but it is definitely not the only one. On that note, PPC search engine advertising is also not the only form of PPC.

You can pay per click on a variety of different advertising vehicles including banner ads, text ads, flash ads, email ads, etc.. So don't limit yourself to just Google Adwords, or just search engines.

If you want to find more sources where you can pay per click, just go to Google.com and search for "pay per click advertising".

Before you do any PPC advertising (or any advertising for that matter), you need a good tracking system to track your results. If you are doing search engine PPC, you need to know which keywords are producing sales and which aren't. This will help fine tune your marketing system.

So what works in PPC advertising? Well, the truth is, 90% of the money you make from PPC ads will come from 10% of your keywords- The same keywords that produce results for you in the organic search most of the time. learn more at.. http://www.moneymakingbusinessonline.net/Online-Training.html

Marketing Coach

A great way to get started with Internet marketing is to use a coach or a mentor. This will make a huge difference to your progress and not only in how much progress you make, but how fast you make it, A coach or mentor can prevent you making the mistakes as they have made them all before you and they know how to steer you in the right direction.

You will want to get your business up and running and of course profitable as soon as possible. Having a coach or mentor who will take you through each step will boost your self belief and help you reach your goals.

There are plenty of people and programs out there all telling you that they have a faster or easier way for you to make money, sticking with one person will bring you the results you want much faster.

Joining a mentor will shorten dramatically the learning process involved in Internet marketing.

If you want to be successful and make money online, you must be ready for a lot of hard work. But if you stick with it and with the right teacher you can become very successful at making money online and you could make this your main source of income.

The one thing you really need more than anything in the beginning is a clear set of directions to follow from someone who started from scratch just like you, and managed to find a legitimate way to full-time online income.
more ... http://www.moneymakingbusinessonline.net/Online-Training.html

Products to sell - produce your own

Non-physical products:
This covers a wide area of products or services but generally speaking we are interested in downloadable products here. Ebooks; or information books are by far the most suitable products to sell online, they are available immediately to the customer in most cases and can be sold through fully automated systems.
Whatever business you are in you should consider selling information products online and they are not difficult to find or create. I would recommend you do a search on "Google" or another search engine for "ebooks with resale rights" and you will be surprised just how many people are selling or even giving away ebooks for you to sell on.
Software:
You can also often find software packages for sale or free that offer re-sale rights, but this will depend on availability in your chosen "niche".
The more specialised your chosen niche the better your chances of success as there will be less competition. You also need to make sure that the chosen niche has enough interest.
Writing your own ebook:
Some people are put off by the thought of having to write their own ebook, you may think it is not something you can do but actually it is not difficult at all. If you have knowledge of a subject then you can write your own ebook. Everyone knows about a subject be it a hobby or what you do for a living, and this should be your first choice of subject to write about.
Often the easiest way to get started is to simply start writing and the words will begin to flow naturally.
If you really can't face doing it yourself though there are alternatives, You may have a relative or friend who enjoys writing and for most people you just need to offer them the incentive of earning a little extra money. There are also websites to be found that are full of people who will write for you for a fee, try Elance or Article Equaliser. When producing your own ebooks you can write them using Microsoft word or similar and then you will need to purchase a pdf writer to save your work and produce the ebook.

Affiliate Marketing

With many people’s finances getting ever tighter these days, the idea of making money online is becoming more attractive, one method is something called “affiliate marketing” Affiliate marketing is quite simply advertising other peoples products or services for sale.

Research the Market.

You should research the markets you are interested in. This is a very important first step. Start by finding out what your potential customers are looking for. This can be achieved through “keyword research” – finding the actual words or phrases people type into search engines to find answers to their problems.

Once you have found the keywords that consumers are actively entering into the search engines for your chosen subject you will be able to help your website rank higher.

Keyword research is not difficult. Start with the free Google Keyword Tool, which can be found by searching for “Google keyword tool external,” and enter in a keyword or phrase that identifies the product or niche that you are interested in promoting as an affiliate.

Click on “get keyword ideas” to produce a list of keywords. you can now see the competitiveness of your chosen subject or niche by taking a look at the number of times people are searching for your main keywords each month.

you should look for a niche with high demand that already has some competition and products for sale, but not too competitive that ranking highly is going to be impossible.

Of course it is important that there is an audience for whatever you choose as your niche. Since we are considering affiliate marketing, your costs for entering the chosen niche are not too high. It is a good idea to take the time to do niche research in order to ensure success. Once you have an idea of the products you would like to promote you will need to search for affiliate products. There are many websites that list affiliate products that you can promote on your own website or blog. It is also worth considering advertising offline, for example in newspapers or magazines.

Getting high ranking results in search engines


What do you need to do to get high-ranking results in search engines?
If you are trying to get high rankings on Google and other search engines, you need do the right things to be successful. You will need to work on several factors to make sure that your website out performs your competitors website.

Is your site going to make sense to search engines?
A good site layout will show search engines that your website is not just a random collection of pages.
Try linking your pages together in a logical order, this will help to show search engines which pages of your website are related to each other. The search engines should be able easily identify which groups of web pages on your site are related to a certain topic.

Are your web pages easily accessible?
If search engines cannot read your web pages then they will ignore your site and they will not give your site good rankings. Of course search engines need to be able to access your web pages. Follow these points and check that your site is operating correctly.
.
· Be sure your web server does not return an error code when search engine spiders visit your web pages. If your server returns an error code, search engines will not index your site.
· The content of your web pages must make sense to search the engines and be easily understood. Avoid using images or Flash to present the main content of your web pages.
· You also need to check the HTML code of your web pages. While most HTML errors may not cause problems with search engines, some of them can prevent search engines from indexing your site. The less HTML errors your web pages have, the better.
· Your robot.txt file must allow search engines to index your web pages. The Robot Exclusion Standard, also known as the Robots Exclusion Protocol or robots.txt protocol, is a convention to prevent cooperating web spiders and other web robots from accessing all or part of a website which is otherwise publicly viewable.If you accidentally blocked all bots or all directories of your website (this can happen with a simply error in the robots.txt file), search engines won't list your website.
Have you created back links to your site?
It is very important that you have good back links to your site, without them it is not likely you will get high rankings on major search engines. Links that point to your website will have a major impact on the position of your web pages in Google's search results. Try to get as many links as possible from related web sites. The more targeted the link, the more it will help your search engine rankings.

How good is your websites content?
Web sites that mainly offer advertising, affiliate links and articles can be found on many other web sites and so will have a hard time getting good search engine rankings. You should concentrate on creating unique and trustworthy content that helps your web site to stand out from all the others.
If you are an expert in a particular field you should write as much as possible about that subject. This will make sure that your web site becomes the best resource for that topic. Writing about things you are passionate about will come easier than trying to write on a subject you know little about. If you find yourself struggling to write good content you may wish to consider outsourcing.
How relevant are your keywords?
Choosing the right keywords is an important step in determining whether your SEO campaign will be a success or not.
It's best to focus on longer keywords for search engine optimisation. “long tail” keywords have been proven to be more likely to convert into sales. Whereas one word keywords are much less likely to convert to a sale and they are also much more competitive.

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Tuesday, 15 June 2010

How Your Title Can Make or Break Your Email Marketing Campaign



Email marketing is one of the BEST tools that you can use to grow your business on eBay, Amazon and beyond. Sending out newsletters, sales and promotions to your customers is one of the best ways to sell more products more often.

However, there's an important KEY to successful email marketing that most people overlook, and that is...

The TITLE of Your Email
In fact the way you title your email is SO important, the success of your email marketing campaign depends on it.
Why an Email Title is Important
In your eBay listings your 55 character listing title is the "map" that helps searchers find your listings in eBay's search engines.
With email marketing, your title serves one primary purpose...To get your email OPENED!
Because an email that's not opened will never be read. And an email that's not opened will be the target of the delete key. Therefore it's key to write an email title that will get your email opened and read.
The payoff for you? A great email title and newsletter will bring you more customer sales!
Motivating People to Open Your Emails
Most sellers tend to send out emails with fairly generic email titles. For example:
eBay Seller Email: Save money! Shop my eBay Store for great deals
New in my store
eBay: Great deals!
Check this out!
Winter Clearance Sale
And while there's nothing inherently wrong with these email titles, there's also nothing engaging about them either. They are all fairly generic email subject titles.
You certainly can intermix generic titles into your email campaign, but use them as the exception not the rule.
You might think that writing an intriguing email title requires a lot of work. Not so!
With the knowledge you're about to gain in the next section (and a little help from a tried and true writers tool )you'll be writing effective emails titles in no time!

5 Strategies for Writing Titles that Get Your Emails Opened
Next we're going to look at 5 different strategies you can use to get those emails opened!
These 5 kinds of email titles will engage your reader and inspire them to OPEN your email!

1. Target your email title to your customers interests. The more specific the better. If you're sending an email in which you want to promote your vintage lace linens, rather than using a generic email title such as "Check Out Our New Linens" create a more specific title such as "Introducing Our One of a Kind Vintage Lace Linens"

Generic title: Check Out Our New Linens

Targeted title: Introducing Our One of a Kind Vintage Lace Linens

As you can see, the 2nd title targets a very specific audience and arouses curiosity about the new, unique linens you've just brought in stock. Which brings us to our second strategy...

2. Arouse Curiosity. People are naturally curious. And we like having our curiosity peaked! An email title that peaks your reader's curiosity is likely to get opened.
For example...

The owner of a pet products store could write an email newsletter with a title of...

"The Top 3 Things Every Poodle Owner Must Possess..."

A seller who wants to promote flat irons (for your hair) in their email marketing newsletter might write...

"How to Turn Your Unruly Hair into a Sleek and Shiny Mane"

By using an element of curiosity in your email title people will want to click on your emails and see what's inside!
Note: Do NOT make your curiosity emails SPAMMY or MISLEADING. Curiosity alone with no substance will turn people off. If you are going to use an element of curiosity in your title, make sure you follow through on your promise and deliver the "goods" within the email content.

If you are promoting "The Top 3 Things Every Poodle Owner Must Possess..." - your email must follow through and share those top 3 things with your customer.
Misleading email titles are even worse. "Loose 150 lbs in 30 days" is simply untrue and will cause your readers to immediately delete your email.

3. Use Urgency. No one wants to miss the big "it". That one thing they wished they'd known about. Email titles that convey urgency will ensure that your customers at least give your email a quick glance! (Once they're reading you can grab them with your copy!)

Your email title can contain an element of scarcity.
For example:
"It ends tonight at midnight!"
"Only 4 vases left."
"20% off for the next 24 hours."

As with curiosity emails, urgency emails must follow through. If you're promoting a sale that ends at midnight, it MUST end at midnight. Using a sense of urgency in your emails but not backing it up by doing what you say you're going to do will cause your customers not to trust you.
And that will kill all chances of your prospect ever reading an email (or buying from you) again.
But if you DO have limited quantities of a product or the sale IS ending in 24 hours - writing an email title with a sense of urgency is a great way to promote it!

Note: Fostering a relationship with your customers that is built on trust is the best thing you can do to build a successful business! As the old saying goes "You must walk the talk."

4. Tell a story. We all love stories. It's part of human nature. Creating an email title that is a lead-in to a story can be very intriguing to your buyers.
For example:

"I Found These Beautiful Crystal Vases for You in Maine"
"The History Behind Our Hand Crafted Wall Clocks"
"Why 9 Out of 10 Customers Prefer Our New Steamer"

Then in your email continue on with the story that you started. Emphasize the human connection. Your customers want to buy from a person, not from a nameless, faceless eBay store or website.

5. Have fun. A little fun and humor in your email title can go along way. Have fun! Be creative.
This past holiday season I received an email from an eBay seller with a title that read...

"A Sale So Hot Even Santa Stopped to Shop!"
I opened this email immediately!
The Writer's Insider Secret Ideas for Email Titles

Now you may be thinking... "This sounds like a GREAT idea but I don't have a creative writing bone in my body."
Well the good news is that a copywriting degree is not required to create a clever email title!
You see examples of good email titles are all around you. In fact, your next email title may be as close as the magazine on your desk!
Writers have an insider secret for coming up with good ideas for email titles, emails, advertising copy, articles etc....
It's called a "swipe file".
A swipe file is a collection of tested and proven ads, sales letters, headlines etc. You'll use your swipe file as a springboard to write your own email titles.
Now you won't be copying the headlines directly, but rather taking bits and pieces of titles and repurposing them for your own specific niche email!
For example, this title used on a recent People Magazine "The Real Reason People Gain Weight" can be re-purposed for your pet products store:
"The Real Reason Your Pet Gains Weight" (This could be used to sell pet exercise products.)
"The Real Reason Your Dog Keeps Shedding" (This could be used to sell dog deshedders.)
When you come across an email title or headline you like, simply make a note of it in your swipe file.

Note: In case you are worrying that this is plagiarism, it's not!
Keeping a swipe file is a common practice used by advertising writers, authors, anyone who creates copy.

It's perfectly legal to take an existing heading and target it to YOUR market. And while you can't use the email title "Got Milk?" you can repurpose it to "Got Game?" "Got Candy?" "Got the Latest Shirts for Spring?" etc.
To help you find samples for your swipe file, simply take a look at the headlines on the covers of magazines in the grocery stores, tabloids, and newspapers. Look at the emails other companies send YOU.
When you look at these headlines with a fresh "eye" you'll see that most headlines today are variations of existing headlines.



Newsletters in Your Niche
Signing up to receive emails in from other online retailers in your niche is a great way to get some creative ideas about how to market products in your category.

For example, if you sell in the Home and Garden niche, sign up to receive the free email newsletters from stores like Smith and Hawken, Plow and Hearth etc.
I guarantee you'll get some GREAT marketing ideas!
Start Writing Better Email Titles Today
Email marketing is one of the fundamentals that you need in your marketing toolkit!
Lisa Suttora is the Founder/CEO of WhatDoISell.com, one of only 3 eBay Certified Providers in the categories of eBay education/consulting and product sourcing.
Lisa has been a featured speaker on three eBay Live! Product Sourcing Panels (2004-2007) and will return again this year to co-present on the top rated panel "How to Find the Products Buyers Want" at eBay Live! 2008 in Chicago.
She is the creator of the exclusive product sourcing strategies: The Product Sourcing Mindset™, Power of 10 Product Sourcing™ and Product Sourcing with Idea Hotspots™ which have helped thousands of eBay sellers of all levels find products to sell on eBay and find their niche in the eBay marketplace.
A noted trendologist, Lisa is the Product Trending Editor for Product Sourcing Radio.
Copyright (c) 2008 WhatDoISell.com, all rights reserved.
To reprint or distribute this article contact support@whatdoisellsupport.com
Article Source: http://EzineArticles.com/?expert=Lisa_Suttora

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