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Marketing Techniques

The Internet is growing at an incredible rate with thousands of people going online for the first time every single day. In order for businesses to keep up with this fast growing phenomenon it is essential to learn online marketing techniques. On this blog you will find links to many online resources as well as lots of regularly updated articles that will help with building your online presence. Cash4umarketing endeavours to bring you up to date news, articles and marketing information to keep you on track. If you would like to have your own article published here please contact me you can send me your marketing related articles for consideration. please do send me any comments or requests for further Internet marketing information.

Search Engine Ranking getting started

For a better search engine ranking of your website there are various things that you can do, here are some ideas to get you started.

Once your site is up and running you should apply to have it listed with all the search engines that you can find. You should then be looking to build up lots of links into your site. Link with other sites that are relevant to your business, you can do this by simply finding other sites and e-mail the owner asking to set up a reciprocal link. Also search for directories related to your business and advertise there.

You should be providing information on your site that people will want to link with. Getting others to link to your site is a great way of improving your search engine rankings. Everyone knows enough about something to be able to put together some quality content. Keep it relevant to your business and it is best to give useful information not just more sales pitch.

Think about what your customers want or need in the way of information, what questions are you frequently asked by your customers? You now have a starting point for your information content.

Generating More Traffic

The easiest way to make more affiliate profits is to simply generate more traffic.

I generally use pay-per-click traffic for almost all the affiliate products I promote simply because you can control exactly how much money is going out- and once you figure out how many visitors it takes to make a sale with whatever you are promoting, then you will know exactly how much money will come in.

PPC advertising just makes affiliate marketing easier if you ask me!

First off, pay per click (PPC) does NOT mean Google Adwords. Adwords is just the most popular form of PPC advertising, but it is definitely not the only one. On that note, PPC search engine advertising is also not the only form of PPC.

You can pay per click on a variety of different advertising vehicles including banner ads, text ads, flash ads, email ads, etc.. So don't limit yourself to just Google Adwords, or just search engines.

If you want to find more sources where you can pay per click, just go to and search for "pay per click advertising".

Before you do any PPC advertising (or any advertising for that matter), you need a good tracking system to track your results. If you are doing search engine PPC, you need to know which keywords are producing sales and which aren't. This will help fine tune your marketing system.

So what works in PPC advertising? Well, the truth is, 90% of the money you make from PPC ads will come from 10% of your keywords- The same keywords that produce results for you in the organic search most of the time. learn more at..

Marketing Coach

A great way to get started with Internet marketing is to use a coach or a mentor. This will make a huge difference to your progress and not only in how much progress you make, but how fast you make it, A coach or mentor can prevent you making the mistakes as they have made them all before you and they know how to steer you in the right direction.

You will want to get your business up and running and of course profitable as soon as possible. Having a coach or mentor who will take you through each step will boost your self belief and help you reach your goals.

There are plenty of people and programs out there all telling you that they have a faster or easier way for you to make money, sticking with one person will bring you the results you want much faster.

Joining a mentor will shorten dramatically the learning process involved in Internet marketing.

If you want to be successful and make money online, you must be ready for a lot of hard work. But if you stick with it and with the right teacher you can become very successful at making money online and you could make this your main source of income.

The one thing you really need more than anything in the beginning is a clear set of directions to follow from someone who started from scratch just like you, and managed to find a legitimate way to full-time online income.
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Products to sell - produce your own

Non-physical products:
This covers a wide area of products or services but generally speaking we are interested in downloadable products here. Ebooks; or information books are by far the most suitable products to sell online, they are available immediately to the customer in most cases and can be sold through fully automated systems.
Whatever business you are in you should consider selling information products online and they are not difficult to find or create. I would recommend you do a search on "Google" or another search engine for "ebooks with resale rights" and you will be surprised just how many people are selling or even giving away ebooks for you to sell on.
You can also often find software packages for sale or free that offer re-sale rights, but this will depend on availability in your chosen "niche".
The more specialised your chosen niche the better your chances of success as there will be less competition. You also need to make sure that the chosen niche has enough interest.
Writing your own ebook:
Some people are put off by the thought of having to write their own ebook, you may think it is not something you can do but actually it is not difficult at all. If you have knowledge of a subject then you can write your own ebook. Everyone knows about a subject be it a hobby or what you do for a living, and this should be your first choice of subject to write about.
Often the easiest way to get started is to simply start writing and the words will begin to flow naturally.
If you really can't face doing it yourself though there are alternatives, You may have a relative or friend who enjoys writing and for most people you just need to offer them the incentive of earning a little extra money. There are also websites to be found that are full of people who will write for you for a fee, try Elance or Article Equaliser. When producing your own ebooks you can write them using Microsoft word or similar and then you will need to purchase a pdf writer to save your work and produce the ebook.

Affiliate Marketing

With many people’s finances getting ever tighter these days, the idea of making money online is becoming more attractive, one method is something called “affiliate marketing” Affiliate marketing is quite simply advertising other peoples products or services for sale.

Research the Market.

You should research the markets you are interested in. This is a very important first step. Start by finding out what your potential customers are looking for. This can be achieved through “keyword research” – finding the actual words or phrases people type into search engines to find answers to their problems.

Once you have found the keywords that consumers are actively entering into the search engines for your chosen subject you will be able to help your website rank higher.

Keyword research is not difficult. Start with the free Google Keyword Tool, which can be found by searching for “Google keyword tool external,” and enter in a keyword or phrase that identifies the product or niche that you are interested in promoting as an affiliate.

Click on “get keyword ideas” to produce a list of keywords. you can now see the competitiveness of your chosen subject or niche by taking a look at the number of times people are searching for your main keywords each month.

you should look for a niche with high demand that already has some competition and products for sale, but not too competitive that ranking highly is going to be impossible.

Of course it is important that there is an audience for whatever you choose as your niche. Since we are considering affiliate marketing, your costs for entering the chosen niche are not too high. It is a good idea to take the time to do niche research in order to ensure success. Once you have an idea of the products you would like to promote you will need to search for affiliate products. There are many websites that list affiliate products that you can promote on your own website or blog. It is also worth considering advertising offline, for example in newspapers or magazines.

Getting high ranking results in search engines

What do you need to do to get high-ranking results in search engines?
If you are trying to get high rankings on Google and other search engines, you need do the right things to be successful. You will need to work on several factors to make sure that your website out performs your competitors website.

Is your site going to make sense to search engines?
A good site layout will show search engines that your website is not just a random collection of pages.
Try linking your pages together in a logical order, this will help to show search engines which pages of your website are related to each other. The search engines should be able easily identify which groups of web pages on your site are related to a certain topic.

Are your web pages easily accessible?
If search engines cannot read your web pages then they will ignore your site and they will not give your site good rankings. Of course search engines need to be able to access your web pages. Follow these points and check that your site is operating correctly.
· Be sure your web server does not return an error code when search engine spiders visit your web pages. If your server returns an error code, search engines will not index your site.
· The content of your web pages must make sense to search the engines and be easily understood. Avoid using images or Flash to present the main content of your web pages.
· You also need to check the HTML code of your web pages. While most HTML errors may not cause problems with search engines, some of them can prevent search engines from indexing your site. The less HTML errors your web pages have, the better.
· Your robot.txt file must allow search engines to index your web pages. The Robot Exclusion Standard, also known as the Robots Exclusion Protocol or robots.txt protocol, is a convention to prevent cooperating web spiders and other web robots from accessing all or part of a website which is otherwise publicly viewable.If you accidentally blocked all bots or all directories of your website (this can happen with a simply error in the robots.txt file), search engines won't list your website.
Have you created back links to your site?
It is very important that you have good back links to your site, without them it is not likely you will get high rankings on major search engines. Links that point to your website will have a major impact on the position of your web pages in Google's search results. Try to get as many links as possible from related web sites. The more targeted the link, the more it will help your search engine rankings.

How good is your websites content?
Web sites that mainly offer advertising, affiliate links and articles can be found on many other web sites and so will have a hard time getting good search engine rankings. You should concentrate on creating unique and trustworthy content that helps your web site to stand out from all the others.
If you are an expert in a particular field you should write as much as possible about that subject. This will make sure that your web site becomes the best resource for that topic. Writing about things you are passionate about will come easier than trying to write on a subject you know little about. If you find yourself struggling to write good content you may wish to consider outsourcing.
How relevant are your keywords?
Choosing the right keywords is an important step in determining whether your SEO campaign will be a success or not.
It's best to focus on longer keywords for search engine optimisation. “long tail” keywords have been proven to be more likely to convert into sales. Whereas one word keywords are much less likely to convert to a sale and they are also much more competitive.

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Monday, 10 May 2010

For Wannabe eBook Authors - 5 Key Questions

Are YOU ready for the eBook authoring adventure? Do you have what it takes to author an eBook? Is there an eBook author inside of you? Are you not sure whether or not you have what it takes to write that book that's been living inside of you for years? Are you reluctant to start writing your eBook, fearing that you won't complete it?

Let's examine your attitudes, skills and knowledge that you bring to the eBook authoring process. Let's look at some key questions you can ask yourself to see if your "readiness" for embarking on this authoring adventure is obvious.

The following questions are not meant to cover everything you should know about yourself before beginning the authoring process but they will give you a good idea where you stand. You may be surprised at some of the criteria mentioned.

This is not your conventional assessment of what it takes to author an eBook. Criteria like knowledge of the subject area, experience with the problems addressed in the eBook, familiarity with members of the target market for your eBook, and previous work done on your eBook topic are assumed.

This is a reflective look at what you should and could bring to the eBook authoring process. It's the non-conventional criteria that will be addressed here.

Remember that we are talking about eBooks not pBooks (standard published books) and therefore the attitudes, skills and knowledge you require are different. eBooks are a marriage of creative writing (for non-fiction primarily) and eBook technology. Your eBook is designed to be viewed on a computer monitor. Your eBook is very much like a living web page. You have at your disposal for use in your eBook the wonders of internet, web and eBook technology. Writing is but one part of the eBook authoring process.

Every step of the eBook authoring process is affected by the fact that eBooks are inventions of technology, software programs, creative writing and the World Wide Web among other aspects.

Consider: The Ten Steps of eBook Authoring -

I Idea

II Reflection

III Commitment

IV Big Picture

V Chunking

VI Writing

VII Editing

VIII Publishing

IX Marketing

X Celebrating

There is not one step in this process that will not require a different way of thinking compared to the conventional ideas of writing a book. That's not to say that there is no carry-over from pBook to eBook. There is much in common but it is also necessary to approach the writing of an eBook with a much different audience in mind that the one who would normally purchase your book at a book store.

As an example, the fact that your customer will not be able to physically touch your eBook before purchasing it means that your "Big Picture" idea of a jacket for your pBook now becomes a look at an eBook cover graphic digitally reproduced but no less appealing than your standard pBook cover. In fact, cover design for eBooks is sometimes even more important than for a standard book.

Another example is the technological expertise of your target market. eBooks don't require any special skills to use them properly but it does require that your target market have access to a computer, know how to download information from the internet, and regularly seek answers to their questions from the web.

All of these issues and plenty more make the eBook an interesting, exciting, worthwhile, and rewarding venture into authoring. Add to this list the fact that your expertise level will be enhanced in the same way a standard published authors' would be but at a much reduced cost. You have complete control your eBook all the time. You make much more money selling eBooks than standard book unless you are already a well-known author. You can become a published author quickly and inexpensively while maintaining control of all aspects of the eBook authoring process. You can share your expertise with a world-wide audience 24/7.

Leave a written legacy of your knowledge and expertise. Author an eBook.

6 Key Questions

Question #1

Do YOU relish the opportunity to share your expertise, knowledge, and skills?

The excitement generated when someone downloads your free eBook or purchases your "expertise" makes your work well worth the effort. eBooks provide an opportunity, at a very reasonable cost, to target a world-wide market of people sharing your interests.

The Internet is the number one source of instant information. Your eBook should be written to address the needs and problems of your target market. Your objective in writing your eBook is to share what you have learned with others. You will be seen as an expert. Your job is to help people solve problems by sorting through the glut of information available to your readers and get right to the heart of the problem.

Readers want instant solutions to problems. They want the delivery of the eBook answers immediately without leaving the office or home. Readers appreciate the time you have taken to help them solve their problem. Making contacts with "like minds" is a bonus, especially for the author.

Do you have something about which you are passionate? About which you have experience? About which you have gained insights and knowledge that would be of value to others? About which your wisdom would best be shared before it is lost forever?

So the very first question you have to answer is do you have an interest or area of expertise that you are anxious to share with others. Your passion for the subject will carry you throughout the entire eBook authoring process.

Are you interested in sharing your knowledge, skills, attitudes, and passions with the world?

Question #2

Are YOU willing to continue along the road of life-long learning? Are you willing to improve your computer literacy, word processing skills, and Internet savvy?

Regardless of where you currently stand in terms of your knowledge, skills, and attitudes regarding computer and Internet technology, you will have plenty of opportunities to improve in these areas. The option is always yours to learn what you need to know yourself or turn the step over to someone who does. A big part of the adventure is learning how to enhance the message in your eBook through the best techniques available to you. The Internet is all about information. Information sells if packaged well. Information sells when the purchaser sees the benefits of the purchase to enhance his/her life, solve problems or prevent mistakes.

By simply learning more about your word processing software you will have taken a big step! Purchase a good instruction manual that has plenty of pictures, is bright in color and uses the actual images you will see on your computer monitor to help you learn how to do things. The average person using word processing software has only a superficial knowledge of what the software can do. Now you have the opportunity to use this new-found knowledge in the best of all places - your eBook.

eBook technology, properly used, enhances your enjoyment in presenting the material and your audience's reading enjoyment as well. Consider for example that every single web page in the entire universe can readily be placed into your eBook for easy reference. There is no need to reproduce tons of material when a link from your eBook to a web site will do the same thing. Not only that, but the reader doesn't have to wade through material they already know. They can choose to follow the link or not. Another marvelous use of eBook technology is that the reader who leaves your eBook to visit a web page can just as easily come back to your eBook.

Color is another example of eBook technology at its best. You have the entire palette to use in your eBook. Your eBook comes alive with color. There are no limitations unlike the standard pBook where adding color means added costs and added costs mean higher prices and higher prices mean fewer sales. You get the picture.

Considering this question about your personal learning curve, look at your decision to author an eBook as an opportunity to embark on a tremendous learning experience. You take on the role of both teacher (eBook author) and learner (eBook author) with one experience.

Do the "learning" possibilities excite you? You will learn as much about yourself as you will about eBook technology and computers if you have the courage to take up the eBook authoring challenge.

Are you a life-long learner?

Question #3

Are YOU willing to do the research required for your eBook?

It is very probable you already have a fair amount of information readily available for the content of your eBook. This can come in the form of personal experience, articles written by you, web site resources, books and videos on the subject, workshop materials you have presented, and seminars or training sessions you have done.

Research skills will be necessary to make your work accurate, relevant and up-to-date. One of the most amazing aspects of eBook technology is the fact that you continuously update the information in your eBook with relative ease. It won't require producing an entirely new product and tossing out the old books. All that's required is an electronic update of your current eBook. And it costs little or nothing to produce your new eBook. In fact it costs so little you could even afford to give all previous purchasers a copy of the revised eBook for free! There are virtually no distribution charges.

This "up-to-the-minute" research is a two-edged sword. As the author charged with providing your readers with accurate information using the Internet and sorting through that information to find what is truly relevant, you also have the obligation to keep your eBook updated. It's not a problem as an eBook. Your reputation will be enhanced among your readers. Their trust in you will make up-selling other products and services so much easier. You're credible and incredible!

Research isn't just about providing your target market with valuable information. You must also be prepared to do your market research as well. You must be willing to spend time "where your target market hangs out". This means getting to know the right people, the right places, and the right things that will help sell your eBook. In most situations, eBook authors are also active members of organizations, subscribers to magazines and periodicals, attendees at conferences and workshops that your target market is likely to frequent. You are a member of "the group". This is called marketing research for sales and distribution of your eBook.

Of course, there are the technical aspects of the entire process that will also require some attention on your part such as ePublishing. Publishing in the traditional sense is usually done after a contract is signed and the publisher takes over the entire process. No so with eBooks. You are the one! Don't worry. It's not that difficult. Remember, like any other aspect of the eBook authoring process, you can always hire someone else to do it!!! ePublishing or compiling is the term used to convert your book created using word processing software into a format that becomes an electronic book (eBook) so your reader can make best use of it. There are many formats to choose from. Adobe Acrobat - Portable Document Format (PDF) works with all platforms. Like all of the eBook formats available to you, Adobe provides a free Reader so your eBook can be used.

Research in its various forms should be considered part of the dues you must pay to successfully author an eBook. One aspect of eBooks that most appeals to authors and readers is that the writing style is informal and the annotations and formal references used in University papers isn't required. In fact, your readers will welcome that fact that you can talk to them person to person in your eBook and they will get the message. The research component in this question is more behind the scenes but it's an important consideration when embarking on writing an eBook.

Is research a dirty word for you or does it excite you?

Question #4

Do you see yourself as a team player?

Success in anything is seldom accomplished without the help of others. One of the most important methods of leverage is working cooperatively with others to accomplish a particular goal. It makes success quicker and easier. It's all about synergy--the concept that one plus one does not equal two but eleven! Working together with your team you can accomplish more and do it faster than trying to do everything yourself.

In eBook authoring there are many opportunities to work with others. In fact, it would be safe to say that it is impossible that anyone could do it alone. Consider these aspects of eBook authoring that may require the assistance of others.

Mentors can make a tremendous difference to your personal success as an author. Mentors can provide the emotional support you require to keep you on task and encourage you to reach your goal. Mentors can help with specific skills that you may be lacking like learning how to more effectively use your word processing software. Mentors can be experienced writers with whom you can share ideas and experiences. Mentors can be 'experts' in your topic that provide you with insights you might otherwise have not thought about. And mentors can also be your proof-readers and editors when your draft copy requires 'outside' approval and scrutiny.

Technical members of your team may be required to help you design and operate a web site in order to sell your eBook. Technical expertise is often required to compile or ePublish your book from the word processing software to eBook format. Graphic experts can help you design your eBook cover along with other graphics used on your web site or for promotional purposes. Banners on sites and logos for your eBook sales and ad copy many also require outside assistance.

And don't forget those people who form your inner circle of friends, relatives and immediate family. Without the support and encouragement of these people your eBook authoring experience will become more work than adventure.

The last step of The 10 Steps to eBook Authoring is Celebrate. It's no accident that this step is included. The celebration is a team celebration. Without a team, you will not succeed. If you are not a team player, you will find the authoring experience a difficult, in not impossible one.

Are you a team player?

Question #5

Is the entrepreneurial spirit alive in YOU?

Whether or not you have previous entrepreneurial experience you will be able to see how the self-employed and small business operators make money. As an author you will become a small business. Your active involvement in all aspects of the process is essential even though you may not be doing some things like compiling your finished eBook. Learning the business of writing, publishing, and marketing your eBook is fascinating.

It doesn't matter whether you plan to give away your eBook as a bonus for purchasing other products or services or use it to advertise your expertise or sell your eBook as a product, your entrepreneurial skills will need to be addressed. Once more, your attitudes, skills and knowledge will be tested. The learning curve will appear once more. You will become a self-employed author operating a small business just like thousands of other small business owners. Be prepared for this unique adventure. It's exciting.

Time is your biggest investment in the authoring process. Some money will need to be spent to publish and market your eBook. eBooks can be written, published, marketed and sold for an investment of a few hundred dollars at most. Recouping your expense will be much easier than any other form of publishing - self-publishing, standard publishing through a company contract, or print on demand. Should you choose to sell your eBook you will generate life-long income in the order of 40- 95% of the selling price of each book depending on the methods you choose to reach your customer. In addition, your eBook authoring, related speaking engagements, and workshops qualifies you for tax benefits as a self-employed person. An option always remains open to you to publish your eBook in standard paperback or hard cover format.

eBooks are the "doors of opportunity" for anyone wishing to enhance their current careers, establish themselves as an expert in their field, or begin a new career. Published eBooks put the author in a unique position to build a business around this one eBook or other eBooks related to the first one. Business opportunities are generated by your status as a published author. You will have the opportunity to conduct workshops, host teleseminars, produce other products, provide additional services like consulting or coaching, facilitate training sessions, do keynote addresses and of course write other eBooks. Your eBook can become the center of your new entrepreneurial universe.

Does the entrepreneurial spirit in you lead you to eBook authoring?

There they are! Five questions worth your reflective consideration. Five questions that will help you decide whether you have what it takes to author an eBook.

The decision is yours. Let the journey begin! It all starts with an Idea!

© 2005 Paul Jackson

Paul Jackson, a published eBook author and retired educator, clearly appreciates what it takes to author an eBook. His experience as both a writer and an instructor helping people realize their dream of authoring a book qualifies him to ask these very important questions. His business, eBook Authoring Services, at is a great starting point for aspiring eBook authors.

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