Monday, 22 March 2010
Internet Marketing Advice
Internet Marketing Advice - Choosing Keywords For Successful Internet Marketing
If you're seeking internet marketing advice and seeking effective ways for choosing keywords for successful internet marketing here are a few tips. Keywords are the words or phrases that are typed into a search engine. Knowing what people are searching in Google, Bing, or Yahoo, etc. is the foundation of successful internet marketing. Using the proper tools and understanding how to use keywords can greatly increase the success of your online marketing by driving more traffic to your site and in turn creating more business.
Another piece of keyword internet marketing advice, using a tool like word tracker can assist you in choosing keywords by establishing which are good keywords or keyword phrases to use in your marketing campaign. Going after keywords or keyword phrases that don't have millions of competing websites provides a greater opportunity for you to rank higher on the search engine page. Usually this means using a more specific keyword phrase than a broad one. Chances are the particular keywords or phrase will be searched less often on a daily basis but will provide you with more of an opportunity to be found because there will be less existing/competing websites on that topic.
For an example:
I just typed 'doghouse' into Google resulting in 3,700,000 websites.
Now searching 'how to build a doghouse' results in 405,000 competing sites.
When I typed in 'how to build a doghouse for a large dog' 192,000 resulted.
And when I searched 'how to build a doghouse for a husky' 17,700 sites showed up.
If you were someone who was knowledgeable in the area of building doghouses and it related to your business i.e. a carpenter/handyman, ran a dog kennel, vet & clinic, pet training etc. you probably wouldn't want to use only the keyword 'doghouse' in your marketing. With close to 4 million competing sites the chance of a prospective customer coming across your video, article, blog post etc. would be less likely. Notice though, the more specific the keyword phrase there were less competing websites. In turn providing a greater opportunity for you to rank higher in the search.
A final tip of Internet marketing advice in choosing keywords, is to not forget to review the number of competing websites to the amount of people searching the keywords/keyword phrase. This will establish if it is a good keyword or keyword phrase to use or not.
In my opinion, it is imperative to the success of online marketing to understand keywords and how to use them effectively. You may want to market using a particular phrase but once you've done your research you may find that there are too many competing sites, or no one searches that particular keyword phrase you were going to market with. By doing your keyword research and using your results to help assist you in choosing keywords, you will have created an opportunity for more people to discover what you have to offer, creating more business success for you.
Don't be discouraged when seeking internet marketing advice. To view a online training program that can help you excel your online marketing as well as an affiliate opportunity to generate more income go to http://www.cre8financial-freedom.com/ fill in the form and watch the videos under step 3 on the following page.
Dawn Strydhorst is a founding internet marketer and member of the top online training program for internet marketing. She is enthusiastic to direct those who want to learn how to effectively market online through a legitimate and very valuable internet training program. For more details on how you can have a profitable online home business and/or increase success for a current online business please visit http://www.dawnstrydhorst.com/.
Article Source: http://EzineArticles.com/?expert=Dawn_Strydhorst
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