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Marketing Techniques

The Internet is growing at an incredible rate with thousands of people going online for the first time every single day. In order for businesses to keep up with this fast growing phenomenon it is essential to learn online marketing techniques. On this blog you will find links to many online resources as well as lots of regularly updated articles that will help with building your online presence. Cash4umarketing endeavours to bring you up to date news, articles and marketing information to keep you on track. If you would like to have your own article published here please contact me you can send me your marketing related articles for consideration. please do send me any comments or requests for further Internet marketing information.

Search Engine Ranking getting started

For a better search engine ranking of your website there are various things that you can do, here are some ideas to get you started.



Once your site is up and running you should apply to have it listed with all the search engines that you can find. You should then be looking to build up lots of links into your site. Link with other sites that are relevant to your business, you can do this by simply finding other sites and e-mail the owner asking to set up a reciprocal link. Also search for directories related to your business and advertise there.



You should be providing information on your site that people will want to link with. Getting others to link to your site is a great way of improving your search engine rankings. Everyone knows enough about something to be able to put together some quality content. Keep it relevant to your business and it is best to give useful information not just more sales pitch.

Think about what your customers want or need in the way of information, what questions are you frequently asked by your customers? You now have a starting point for your information content.

Generating More Traffic

The easiest way to make more affiliate profits is to simply generate more traffic.

I generally use pay-per-click traffic for almost all the affiliate products I promote simply because you can control exactly how much money is going out- and once you figure out how many visitors it takes to make a sale with whatever you are promoting, then you will know exactly how much money will come in.

PPC advertising just makes affiliate marketing easier if you ask me!

First off, pay per click (PPC) does NOT mean Google Adwords. Adwords is just the most popular form of PPC advertising, but it is definitely not the only one. On that note, PPC search engine advertising is also not the only form of PPC.

You can pay per click on a variety of different advertising vehicles including banner ads, text ads, flash ads, email ads, etc.. So don't limit yourself to just Google Adwords, or just search engines.

If you want to find more sources where you can pay per click, just go to Google.com and search for "pay per click advertising".

Before you do any PPC advertising (or any advertising for that matter), you need a good tracking system to track your results. If you are doing search engine PPC, you need to know which keywords are producing sales and which aren't. This will help fine tune your marketing system.

So what works in PPC advertising? Well, the truth is, 90% of the money you make from PPC ads will come from 10% of your keywords- The same keywords that produce results for you in the organic search most of the time. learn more at.. http://www.moneymakingbusinessonline.net/Online-Training.html

Marketing Coach

A great way to get started with Internet marketing is to use a coach or a mentor. This will make a huge difference to your progress and not only in how much progress you make, but how fast you make it, A coach or mentor can prevent you making the mistakes as they have made them all before you and they know how to steer you in the right direction.

You will want to get your business up and running and of course profitable as soon as possible. Having a coach or mentor who will take you through each step will boost your self belief and help you reach your goals.

There are plenty of people and programs out there all telling you that they have a faster or easier way for you to make money, sticking with one person will bring you the results you want much faster.

Joining a mentor will shorten dramatically the learning process involved in Internet marketing.

If you want to be successful and make money online, you must be ready for a lot of hard work. But if you stick with it and with the right teacher you can become very successful at making money online and you could make this your main source of income.

The one thing you really need more than anything in the beginning is a clear set of directions to follow from someone who started from scratch just like you, and managed to find a legitimate way to full-time online income.
more ... http://www.moneymakingbusinessonline.net/Online-Training.html

Products to sell - produce your own

Non-physical products:
This covers a wide area of products or services but generally speaking we are interested in downloadable products here. Ebooks; or information books are by far the most suitable products to sell online, they are available immediately to the customer in most cases and can be sold through fully automated systems.
Whatever business you are in you should consider selling information products online and they are not difficult to find or create. I would recommend you do a search on "Google" or another search engine for "ebooks with resale rights" and you will be surprised just how many people are selling or even giving away ebooks for you to sell on.
Software:
You can also often find software packages for sale or free that offer re-sale rights, but this will depend on availability in your chosen "niche".
The more specialised your chosen niche the better your chances of success as there will be less competition. You also need to make sure that the chosen niche has enough interest.
Writing your own ebook:
Some people are put off by the thought of having to write their own ebook, you may think it is not something you can do but actually it is not difficult at all. If you have knowledge of a subject then you can write your own ebook. Everyone knows about a subject be it a hobby or what you do for a living, and this should be your first choice of subject to write about.
Often the easiest way to get started is to simply start writing and the words will begin to flow naturally.
If you really can't face doing it yourself though there are alternatives, You may have a relative or friend who enjoys writing and for most people you just need to offer them the incentive of earning a little extra money. There are also websites to be found that are full of people who will write for you for a fee, try Elance or Article Equaliser. When producing your own ebooks you can write them using Microsoft word or similar and then you will need to purchase a pdf writer to save your work and produce the ebook.

Affiliate Marketing

With many people’s finances getting ever tighter these days, the idea of making money online is becoming more attractive, one method is something called “affiliate marketing” Affiliate marketing is quite simply advertising other peoples products or services for sale.

Research the Market.

You should research the markets you are interested in. This is a very important first step. Start by finding out what your potential customers are looking for. This can be achieved through “keyword research” – finding the actual words or phrases people type into search engines to find answers to their problems.

Once you have found the keywords that consumers are actively entering into the search engines for your chosen subject you will be able to help your website rank higher.

Keyword research is not difficult. Start with the free Google Keyword Tool, which can be found by searching for “Google keyword tool external,” and enter in a keyword or phrase that identifies the product or niche that you are interested in promoting as an affiliate.

Click on “get keyword ideas” to produce a list of keywords. you can now see the competitiveness of your chosen subject or niche by taking a look at the number of times people are searching for your main keywords each month.

you should look for a niche with high demand that already has some competition and products for sale, but not too competitive that ranking highly is going to be impossible.

Of course it is important that there is an audience for whatever you choose as your niche. Since we are considering affiliate marketing, your costs for entering the chosen niche are not too high. It is a good idea to take the time to do niche research in order to ensure success. Once you have an idea of the products you would like to promote you will need to search for affiliate products. There are many websites that list affiliate products that you can promote on your own website or blog. It is also worth considering advertising offline, for example in newspapers or magazines.

Getting high ranking results in search engines


What do you need to do to get high-ranking results in search engines?
If you are trying to get high rankings on Google and other search engines, you need do the right things to be successful. You will need to work on several factors to make sure that your website out performs your competitors website.

Is your site going to make sense to search engines?
A good site layout will show search engines that your website is not just a random collection of pages.
Try linking your pages together in a logical order, this will help to show search engines which pages of your website are related to each other. The search engines should be able easily identify which groups of web pages on your site are related to a certain topic.

Are your web pages easily accessible?
If search engines cannot read your web pages then they will ignore your site and they will not give your site good rankings. Of course search engines need to be able to access your web pages. Follow these points and check that your site is operating correctly.
.
· Be sure your web server does not return an error code when search engine spiders visit your web pages. If your server returns an error code, search engines will not index your site.
· The content of your web pages must make sense to search the engines and be easily understood. Avoid using images or Flash to present the main content of your web pages.
· You also need to check the HTML code of your web pages. While most HTML errors may not cause problems with search engines, some of them can prevent search engines from indexing your site. The less HTML errors your web pages have, the better.
· Your robot.txt file must allow search engines to index your web pages. The Robot Exclusion Standard, also known as the Robots Exclusion Protocol or robots.txt protocol, is a convention to prevent cooperating web spiders and other web robots from accessing all or part of a website which is otherwise publicly viewable.If you accidentally blocked all bots or all directories of your website (this can happen with a simply error in the robots.txt file), search engines won't list your website.
Have you created back links to your site?
It is very important that you have good back links to your site, without them it is not likely you will get high rankings on major search engines. Links that point to your website will have a major impact on the position of your web pages in Google's search results. Try to get as many links as possible from related web sites. The more targeted the link, the more it will help your search engine rankings.

How good is your websites content?
Web sites that mainly offer advertising, affiliate links and articles can be found on many other web sites and so will have a hard time getting good search engine rankings. You should concentrate on creating unique and trustworthy content that helps your web site to stand out from all the others.
If you are an expert in a particular field you should write as much as possible about that subject. This will make sure that your web site becomes the best resource for that topic. Writing about things you are passionate about will come easier than trying to write on a subject you know little about. If you find yourself struggling to write good content you may wish to consider outsourcing.
How relevant are your keywords?
Choosing the right keywords is an important step in determining whether your SEO campaign will be a success or not.
It's best to focus on longer keywords for search engine optimisation. “long tail” keywords have been proven to be more likely to convert into sales. Whereas one word keywords are much less likely to convert to a sale and they are also much more competitive.

Hostgator website hosting solutions

Friday 26 February 2010

Email Marketing Your Window to the World?

Are you an online marketer living in a building with no windows? Is your website failing to attract the kind of attention you want...and need...to bring in prospects to see what's inside? Is all the passion you've expended putting together the best of the best for a clientele you know will benefit from what you have to offer being wasted?

If any of that sounds like you, stop what you're doing and read this. Now.

You have the power to create a window to the world. Not just any window...but a beautiful, large picture window.. in which to display your best wares for all to see. A window where you dress to perfection to show off the reasons, benefits, features or functions of your product or service.

The window I'm referring to is what you can create with email marketing. The prospects and customers who don't have time to visit your website regularly to see what's new, different and exciting can check out your show window display via the email messages you send.

They visited your website briefly, liked what they saw, and knew you had potential to help them solve their problems, meet their needs, or fulfill a desire. They just didn't find exactly what they were looking for in the first visit, but believed in you enough to give you permission to send them regular emails. Now...you have an opportunity...to fulfill...or perhaps even exceed...their expectations. You have a window of opportunity. A window of pure potentiality.

What will you display?

To serve both you and your prospects or customers, display your best:

Reasons: Why should your prospect or customer open this email? What's in it for them? Focus exclusively on helping them get what they want. Remember that whatever you're selling is a solution to a problem they have now.

Benefits: Don't waste time talking about what your product or service is. Tell them what the product or service can do and why it will do it for them.

Features: What specific areas are highlights? What stylish design elements set your product or service apart? Is it a sleek, silver laser light...with a red button to turn on the red laser light? The red button is a feature.

Function: How does your product or service work? What makes the wheels go around? How does it get from Point A to Point B? Is it an automatic or stick shift? Is the gear shifter on the steering wheel or on the floor?

When you begin to see your email marketing campaign as your own window into someone else's world...a window they've given you permission to place in their living room so that they can see you...or what you have to offer them, you begin to fill your window with possibilities. Possibilities that give them choices of better and better ways to solve their problems, to live safer, healthier, happier, more robust lives.

Makes you want to put on your cape, doesn't it? Brandish your sword to take out all their enemies...real or imagined...and help them create the lives they were meant to live. A window to display to the world...how does it feel, Caped Crusader?

http://maxkazen.com
Writer...mentored by one of today's top professional web copywriters, Ray Edwards.
Arsenal of writing skills built from 20 + years of persuasive corporate writing and leadership skills.
Cornell Univ. School of Industrial and Labor Relations.
Sharing left and right-brain training and techniques to strengthen your client and prospect relationships.

Article Source: http://EzineArticles.com/?expert=Max_Kazen

Making Money With the Other Guy's Product


If you're interested in making some online money but you aren't interested in creating your own product, you do have another option. You can utilize affiliate online marketing strategies to generate an income.

Here's how it works. Instead of selling your own things, you secure and direct traffic to someone else's sales page. When any of the people "you deliver" make a purchase, you receive a commission payment. It's that simple.

There are some strong reasons to like this approach to online marketing.

First, you don't need to create your own product. That means you don't spend time with market research, product research, product creation or product testing. It's a lot more efficient than building your own product form scratch.

Second, you avoid many other responsibilities that the primary vendor can't. You don't deal with delivery, customer service issues or other anything else. Your job is easy: Get eyeballs on the sales page.

Third, affiliate marketing gives you a chance to align yourself with great products that should sell extremely well. You can affiliate yourself with well-known brands and quality products about which you can be quite comfortable.

Fourth, the commissions can really add up. They're often quite generous, creating a real profit opportunity.

Fifth, affiliate marketing is a good skill to have even when or if you do start selling your own products. You can utilize affiliate opportunities to boost your revenue at virtually any time by emailing your list or engaging in another campaign. It really does work.

Affiliate marketing has been around for a long time and it continues to grow in population. Everyone seems to be using it. From Amazon.com to the person who just wrote a new ebook, affiliate opportunities abound. If you're interested in making some online marketing money without the effort and headaches associated with having your own product, you might want to consider making a serious effort at affiliate marketing.

Learn more about developing a real online business and unlocking your personal potential. We provide mentoring and guidance to help entrepreneurs improve their business results by learning online business strategies and how to create a success mindset.

http://www.prosperitybasedliving.com

Article Source: http://EzineArticles.com/?expert=Dan_J._Kuschell

Wednesday 24 February 2010

Network Marketing Business

So you scraped up your last bits of cash to join your network marketing business, and now you have no money to advertise with. This happens a lot and people will actually sometimes lose their momentum and not start to build their business until they have money to advertise with. Unfortunately this usually never happens.

This is a bad idea and usually will be a huge downfall.

The good news is that you can market your network marketing home business even when you're broke and there are literally dozens of ways to do that. Of course some ways are better than others. Some are more effective than others, and some take a lot more time than others. But I want to give you the ones that you can start with right now, which are very effective.

Getting the Word Out FAST About Your Network Marketing Business for Free...

I'll talk about the online ways to get traffic to your network marketing website in a minute, but first I want to tell you about a way that you can start building your network marketing business FAST starting right now...as soon as you read this article. The best way is to start talking to people that you know. Please don't listen to all the BS hype of people telling you that the old methods of network marketing are dead.

Proof That Traditional Network Marketing Principals are NOT DEAD!

First of all they're not and we've got over 60,000 people in our downline to prove it. But second of all if there's anything more free than talking, then I don't know what it is. Not only that but it's likely that you dropped a good penny on your network marketing business kit when you joined, and if the opportunity you joined is worth it's salt then there are some great promotional tools in there for you to use, so USE THEM! They've likely been tested and tweaked to work like crazy.

Building Your Network Marketing Business Online for FREE

First thing's first. You need somewhere to send traffic, and to start branding yourself. You need a website for your MLM business. "But I don't have money to buy one" you're saying to yourself. Well you don't need it. You can build a free site at Weebly.com, or you can set up a free Blog at Blogger.com and start running with it.

The Life Blood of any Network Marketers Chances of Success

You'll have to start collecting leads ASAP. This means you need an auto-responder service. I suggest that here is where you should borrow money if you have to and get set-up with a service like Aweber, but there are some good free one's out there that will be good enough for now. Just Google free auto responders and see what you can find, but it's a must to have it to contact your leads.

Getting Traffic to Your New Network Marketing Website for Free

Ok, you're all set up with a site, now you need some traffic to it. One of the best things that you can do is write articles and submit them to article directories like this one. EzineArticles.com is the best and you can get tons of traffic from the site itself, plus if you're savvy you'll get your articles ranked in the search engines. Look up The Bum Marketing Method at Google and you'll find a great resource on finding the right keywords to use to get ranked in Google.

You'll also want to post the articles on your own blog, and then change them pretty significantly and put them up at other article directories online as well.

Making Friends and Getting Free Traffic

You've probably heard about social sites like Facebook and Twitter. You may already have accounts there. It's a great place to get traffic to your sites. Post a status or Tweet and let all your friends that you already have know that you have a business opportunity, or that you just wrote an article and link to it. And then start making new friends that are interested in making money.

Tons of Ways of Marketing an MLM Business Opportunity for Free That Nobody Else Is Telling You...

There are so many free and cheap ways of growing your network marketing business that it's almost ridiculous to pay for any traffic. If you're new to the network marketing industry then you're probably realizing that you've got a pretty big learning curve in front of you. If you're not new there's a good chance that there are ways out there to build your home business that you've probably never even heard of.

This industry is changing and growing rapidly, and there are always new and great ways to use technology to build your organization. Plus there's always innovations made to the old traditional ways that work like gangbusters. If you want to see behind the scenes how we've grown our organization to over 60,000 and created 1000's of independently wealthy distributors in our downlines then click here now!

Article Source: http://EzineArticles.com/?expert=David_L._Feinstein

Entrepreneur Marketing Tips

If you're an aspiring online entrepreneur who is still groping his way through the confusing labyrinth of the internet, then you should take things slowly and relax. If stressed out and always in a hurry to learn the ropes fast, chances are you're going to make plenty of mistakes. Learn the tricks of the trade one step at a time and you'll find out just how other successful online entrepreneurs have achieved what they have accomplished.

Doing a market research and analysis is the initiator of a good marketing plan. Understandably, customers buy your product because they too want to achieve something, so the degree of usability and accessibility are major factors that should become the guiding points in creating your marketing plan. To succeed, you must have a product that offers plenty of benefits to your potential clients.

If you're currently implementing a marketing technique, take a look at it and examine if it fulfils the objective of meeting the needs and demands of your consumers. Try to figure out what works best and eliminate or replace weak angles. You don't have to replace everything but you need to inject a newer approach which could propel your daily operations to greater heights. You can try out the latest trends and applications in online marketing and see if it works for you. If your budget allows you to, you can a hire a web professional to help you increase your online commercial appeal.

You must know how to utilize the power of the web and how to grab audiences. Internet marketing is evolving each day and getting behind is definitely not an option if you want your online business to grow with it. More and more people are subscribing to the internet for their needs that's why many companies choose to advertise here than anywhere else. So, learn to integrate new techniques with the older ones and interact with clients actively to enhance promotion and exposure of your product.

There are a lot of strategies to making money on the Internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the Internet. When you build a list of hot and hungry prospects or leads, you control your future. Discover how to use the Internet and turn your computer into a cash gushing machine. Sign-up right now for your FREE online newsletter to find out how to do exactly that - Go here: http://www.UltimateResultsMarketing.com.

Article Source: http://EzineArticles.com/?expert=Gary_John_McGeown

Marketing tips, positive thoughts


Think Different.

What is it that makes someone successful?
Think for a moment what makes one person so successful where others seem
to fail. The rich and famous of this world are born the same as all of us, some
may have a helping hand through their inheritance but just as many start with nothing especially the business entrepeneurs
.
How do they achieve so much when most people struggle just to get by?
The main things that set them apart are self-confidence and determination.
These are skills that can be learned, they are after all just states of mind.
We all have good days and bad ones; the key to personal success is to aim high,
set yourself goals and have the determination to achieve them. You must believe in
yourself and not be put off when the first problem arises and things start to go wrong. Things do
go wrong they always have and always will, the important thing is to work through these problems.

If you can’t fix it now take a step back, have a break and come back to the problem.
Often just doing this and not thinking about the problem brings a solution or at the very least
you will come back to it with a different view and fresh thinking. Have you ever tried to fix
something that you know you can? You spend hours but it just will not go right for some reason.
In frustration you storm off and the next day when you go back to the task, it is so obvious what
you had been doing wrong and in minutes you’ve finished. You are just seeing things
in a different light, from a different angle, with fresh eyes, we all know these expressions but
forget to put them into practice.
So thinking different can be as simple as just “take a step back”

There are of course ways of avoiding a lot of the problems that life brings.
1. Learn from your own mistakes and those of others.
2. If a task is beyond your capabilities get someone else to do it.
3. Think different, “take a step back” and maybe it just is not a problem anymore.


I hope that I have helped to bring you some inspiration. Your journey to success is
just beginning and over the following weeks and months you may find yourself
snowed under with information. I struggled myself when I first started, not knowing
which way to go or what to do first but in time it will all slot into place.

Monday 22 February 2010

Warning eBay Sellers, £9400 from my Paypal account



The picture is just for window dressing and to make me remember happier days, but the WARNING is for real.
I recently listed a business for sale on eBay and just as the listing was about to end I got a bid. The person bidding had a minus 1 feedback rating which immediately made me suspicious that it was not a serious bid. I contacted eBay as I was concerned I would get charged the commission fee on this substantial listing. I was told so long as I opened and successfully resolved a dispute with the "buyer" (i.e. prove he had not bid with the intention to purchase) that I would not be charged. I contacted the "buyer" and had no response as expected so opened the dispute, He had even marked the item as paid! I then had to wait a few days before I could close the dispute and get credited for the fee which was just over £3400. This I did successfully but my account still showed the fee, another call to eBay and I am assured by the operator the money has been credited and indeed it did then show as a credit in my account.

The next week I get a notification from Paypal and eBay have taken the fee! despite being told this would not happen. Another call to eBay and I am told the fee will be paid back to my Paypal account and I should keep an eye on it.
Nothing has changed by the end of the day so I call them back, a different operator tells me it could take up to 30 days to get my money back!
It just gets worse as the fee has been charged to my credit card (no cash in Paypal account) and now I am going to get a bill for the full amount from my credit card company. So I get on the web and find email addresses for eBay (check out www.Screw-Paypal.com for info). Armed with the e-mail addresses on Friday I write to all of them to complain.
Monday and nothing not 1 reply, shows how much they care! Back on the phone and I ask for a manager (always do this first not last like I did), she was very helpful and I am now keeping my fingers crossed that I will get refunded to my Paypal account a bit quicker, but no guarantees.
So a quick call to my credit card and they are very understanding and I should not get charged any interest as they agree to freeze the payment until it can be repaid.

So let this be a warning, if you list a high value item on eBay and some idiot bids on it who has no intention of purchasing you will get billed for the fee. I still do not understand how they can take the money after the credit has been confirmed, but that is how they work. They have my money sat in their bank account for up to 30 days and I am left trying to sort it out.
I was also told by the first eBay operator that the person who bid was "not the kind of person we need on eBay" and that his account would be investigated and likely closed. Yes you guessed right, he still has his account and has already NOT BOUGHT an item from another seller. You can't even leave bad feedback anymore as a seller!

Be careful out there!

(c) Gordon Bloomfield 22nd February 2010

Monday 15 February 2010

Monday Morning Not Going To Work


These are the best parts of working for yourself from home

- Not having to go anywhere on Monday mornings or any morning
- No rush hour traffic to drive in
- Being your own boss

You too can earn money from home and there are many methods to choose from
- Earn from advertising
- Earn from affiliate programmes
- Earn by selling licensed products

Anyone can start earning a living from online marketing

- You don't need to be a computer genius
- You can start earning almost immediately
- It won't cost a fortune to set up

As a retail business owner I found myself very much tied to the job, there was always something to do and I had little time to myself - online marketing has changed that I still have my shop - but now I have more time for other things - you do not need to be a business owner already to earn money online - there are simple to follow methods that will give anyone an income - without the need for websites - no previous knowledge of computers needed - you don't even need to buy any stock for many of these systems - you can take it as far as you like and earn big or just give yourself a bit more cash.

- Start today towards a new future
- Turn your hobbies and interests into cash
- Change your life for the better

So how do you start and where do you start?

- Find a guide or mentor someone who is successful
- Follow a proven method or buy into a system that already works
- Simply take action and believe in your own abilities


I am currently working on a new easy to follow proven method to earn an income online.
This method requires no website - No special skills - Can be running within hours - Ongoing support included.

watch this space and all will be revealed very soon....

Looking forward to working with you in 2010...

Until then why not try some of the methods I have included on this page -
At the top on the right you will find some links to other peoples methods I can highly recomend, so give them a try it might just be the start you are looking for...

Gordon Bloomfield 15/02/2010

Sunday 7 February 2010

Check out this latest video from Shaun Smith to see proof of the incredible incomes achievable with good online marketing.

Gordon Bloomfield



http://www.700inaday.com

Friday 5 February 2010

How are you at Writing Headlines


If you are like me you will no doubt struggle writing headlines for your advertising and marketing.

I recently attended a very useful seminar on this very topic and picked up some great tips.

As I am writing this off the top of my head I realise how difficult it is to remember the rules that apply to writing great headlines.

So I will consult my notes before I add any more - meaning the next part will be added and edited later, this is all part of the solution.

If you live in the UK I can highly recommend business link for their services including free to attend seminars - they have many of these throughout the year and all over the country - look out for the Internet marketing related seminars in your area.

So when writing headlines follow these rules-

It should be clear in a few seconds to catch attention-

Keep it concise- edit it down-

Make it compelling, what does the reader want and need-

Structure- make it flow from one paragraph to the next-

Keep the paragraphs short, 25 to 30 words are best-

Use dashes not commas- as here

So the next thing is to practice just start writting and see how you go, you may be suprised how easy it comes to you, write as if telling a friend the message you want to get across. Of course you can cheat by using headline writing software, I have recently aquired such a programmme with re-sale rights so watch this space I will be making it available soon.

Enjoy your writing and do please come back and check out my future insights into all aspects of internet marketing, Gordon Bloomfield (February 2010)