Monday, 12 July 2010
Using Videos to Skyrocket Affiliate Sales!
- Using Videos to Skyrocket Affiliate Sales!
Videos have come a long way online and are now starting to show up in just about every promotion you see, and for good reason, they produce big sales!
You can certainly use them to promote your affiliate products or your own with great success.
Above is a short video I made while walking the dog back in February it gives the viewer one of the most compelling reasons for being self employed and working from home, life is good.
You do not have to video yourself to get the message across.
Here is another idea that I have been testing with great results. It is creating a video of the actual members area or the product itself.
By video I mean a screen capture video using a program like www.camtasia.com. Camtasia is only one screen capture program out there so do some research to see which would be best for you. There are others much cheaper with less features.
Also, when it comes to video editing, make sure you check your own computer to see if you already have some video editing software installed. A lot of computers come with video editing software now for home movies and such. You can use this exact same software to edit your screen capture marketing videos.
Once you get some screen capture software you create a "Here is what you can have in minutes" style of video. You call it a "tour of our product".
You then add this video to your affiliate product promotion and boom, increase sales!
It is very simple to do and hasn't failed yet to work for me!
Here is how you can do this:
Step 1) Start up the screen cam software, and welcome the viewer to the product tour video.
This can be a simple greeting where you introduce yourself as a user of the product and give a quick introduction to what will be in the actual video.
Step 2) Login to your members area where the product will be downloaded. Or, if the product is an actual downloadable file like a .PDF report/ebook, you can just open the file.
Step 3) If there is a download page, it is a good idea to show the download page, discuss the bonuses, etc..
Talk about everything they receive when they order and show them in the download page. You can even show them the order process and how it works. A lot of people online are still a bit scared to give their credit card numbers over the Internet. They do not want their credit card to get stolen by some hacker, and are also concerned with the people they are ordering from scamming them.
So if you show how easy and safe the order process is, this can surely helps sales by reassuring customers that they will not get scammed out of their money and that the product is safe to buy.
Step 4) Show them the chapters in the book while reading some of it. This is a big part, it shows the viewer that the product is real, shows how it is presented, and they get a quick taste of exactly what is inside.
You can go by each chapter to show them the headlines/titles of the product. This can produce big sales as it really taps into people's instant gratification trigger button.
You basically are saying "You can be reading this right now!"..
You should get permission from the owner of the product before you show the inside of their product to the public, but this shouldn't be a problem.
Just explain what you are doing and let them know that the viewers of the video would only be able to read a few pages in the video and that you aren't showing the whole entire book in the video.
Also, this works the same way if you are promoting a software program. Show how the programs works, the features, etc..
Step 5) Thank the viewer for watching the video and remind them that they can have this within minutes from now.
Also, if you have an affiliate program, you could give them a quick glance at that and tell them they could recoup their investment by just referring 2 friends. This is also very powerful as it makes the product seem even less risk.
Something else that I have used in a few videos is showing the guarantee of the product to make sure the visitor knows that if he is not happy with the product, he can get a full no questions asked refund.
I have also used these videos to build lists. You can say something like:
"Subscribe today and receive a video tour of XYZ product free!"
People subscribe and get the video of the product you are promoting sent to their email.
Something else I have been testing with great results is what I call an "Insiders view".
If you go to Google.com and search for a heavily promoted affiliate product you will see lots of people have set up web pages and use Google.com's Adwords program to advertise it.
They use ads that say things like:
"XYZ Product Reviews"
or
"Don't Buy XYZ Product Until You Read This"
etc..
They are using these ads to generate traffic to their page which then links to the actual product through their affiliate link so that they get credit for the sale.
This is a simple tactic that people have used for years.
What I have been testing is ads that start like:
"Get An Insider's View Of XYZ Product"
This ad links to my page which then has my video automatically start. The video is of course all about the product, shows it chapter by chapter, shows the download area and order process, etc..
This works well, and of course you can even get them to subscribe to your list first before they can get the "Insider's View" video.
Something else you can do with this video is to submit it to the video directories like Youtube.com and Google video.
Make sure to link back to your site in the description area to generate traffic back to your site.
This can be a quick and easy traffic generator. Search engines love video and if you do this idea you will have one to submit to the video web sites. It's quick and easy, give it a shot!
- Limited Bonuses
One more thing you will definitely want to mention in your video is if you have included any of your own bonuses if they order the affiliate product.
Something like "If you order XYZ report, I will throw in my own ABC report as a bonus, but only if your one of the next 50 orders" etc..
This of course will also add value to the product you are promoting and easily boost sales.
Generally the better the bonus, the more sales, but do not overshadow or devalue the main product you are promoting with your bonus.
Gordon Bloomfield
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